Maslow s Hierarchy Of Needs - 893 Words

Research into Thrive and how it compares to Maslow’s Hierarchy of Needs The Thrive approach was created by a body of specialists including OFSTED who have worked within education since 1994. Thrives approach is to identify children at an early stage in their emotional development. Addressing the emotional development of an individual at an early stage can build upon the individuals or child’s resilience, which in turn can help reduce the risk of mental illness. Currently, there are thousands of schools across the United Kingdom using the intervention to help their children. Thrive helps to re-engage children who are on the brink of exclusion with improved communication between educational staff and various outside agencies who have been involved with the child’s well-being. The main aim of the approach is to help those individuals who have been affected through the initial process of growing up. The damage caused through lack of enriched parental care for the child the child can form a sense of low self-esteem, if this occurs, it could affect the individual’s outlook on life making the individual feel unwanted or loved. For example, if the child believes that they are no good at something, say football, the child becomes quiet and unable to take part within the session, and would require encouragement by the coach or fellow players. The child who shows low-self esteem is most likely to improve by being shown the positive thing s that the child can achieve, for example, howShow MoreRelatedMaslow s Hierarchy Of Needs1741 Words   |  7 PagesMaslow’s hierarchy of needs and Herzberg’s. The Maslow’s hierarchy of needs include five levels, and at the certain extent, reflect the rule of human s activities on psychological and behavior. Herzberg’ describe the more details of worker agree or disagree about working. In this essay, more related knowledge details and effects will de described, then, analysis the two theories individual, choose a better one. II. Describe the two theories. 2.1Maslow’s hierarchy of needs The Maslow’s hierarchy of needsRead MoreMaslow s Hierarchy Of Needs1536 Words   |  7 Pagesunderstanding of how to motivate different personality types. In the research I am going to compare Maslow’s hierarchy of needs against Lawrence and Nohira’s 4 drive theory in an attempt to better understand their possible uses inside an organizational structure. Let’s first take a look a look at the two theories before discussing their potential benefit. Maslow’s Hierarchy of Needs. We need to keep in mind that Maslow’s field was phycology, so his research was done from a medical viewpoint more soRead MoreMaslow s Hierarchy Of Needs1295 Words   |  6 PagesMaslow’s hierarchy of needs (p. 379 in EP)? Outline each level and discuss how it relates to motivation. Abraham Maslow was born in 1908 in Brooklyn, New York. He originally studied law because of the influence of my parents, but after marrying his first cousin, Bertha Goodman, and moving to Wisconsin, he became interested in psychology. After achieving his Masters in Psychology, Maslow moved back to Brooklyn and started teaching at a school there. â€Å"One of the many interesting things Maslow noticedRead MoreMaslow s Hierarchy Of Needs1524 Words   |  7 PagesSummary of Maslow’s The Hierarchy of Needs Abraham Maslow developed the theories of motivation because he felt that the sophistication of human behavior could not be portrayed through reinforcement or rewards. He felt that human action were directed toward realization and fulfillments and that behavior could be gratified while using multiple types of needs at the same time. Maslow wanted to find positive motivation as to why people react or engage in certain behaviors. He felt that basic survivalRead MoreMaslow s Hierarchy Of Needs982 Words   |  4 PagesAbraham Maslow was one of the most influential and important educational psychologists and is recognized by many for his theory on mankind’s hierarchy of needs. Maslow’s theory which is known as â€Å"Maslow’s Hierarchy of Needs† is best explained as a pyramid of needs that we as humans must meet in order to progress to another stage of needs. There are five stages in the pyramid of needs and they go as follows: physiological, safety, love and b elongingness, esteem, and finally self-actualization. MaslowRead MoreMaslow s The Hierarchy Of Needs1769 Words   |  8 Pages Summary of Maslow’s The Hierarchy of Needs Jennifer Thompson Arkansas Tech University Author Note This individual research paper is being submitted on October 13, 2014 for Loretta Cochran’s Management [BUAD 3123] course. â€Æ' Summary of Maslow’s The Hierarchy of Needs Abraham Maslow developed the theories of motivation because he felt that the sophistication of human behavior could not be portrayed through reinforcement or rewards. He felt that human action were directed toward realizationRead MoreMaslow s Hierarchy Of Needs1498 Words   |  6 Pagesjust want to survive in life they want to flourish. Maslow s hierarchy of needs explains to us a ranking of needs for most essential to the least. While the interactionist point of view explains how humans are social creatures and social interaction is just as important as all of the other needs listed on Maslow’s Model. Maslow s hierarchy of needs is a ranking of needs for most essential to the least. Corrections Today explains that Abraham Maslow was an American psychologist born in New York, heRead MoreMaslow s Hierarchy Of Needs Essay1527 Words   |  7 Pages This international technology company demands strong motivation, stupendous leadership and great understanding between workers. Leaders need to create willingness amongst the employees to operate at their highest potential; this willingness is referred to as motivation. This report is based on a content/needs theory of motivation (Maslow’s hierarchy of needs). It consists of two pieces of primary research on the theory. The first one summarises worker motivation on selected construction sites inRead MoreMaslow s Hierarchy Of Needs1388 Words   |  6 Pages Abraham Maslow was an American philosopher who was born in the early 1990 s in Brooklyn, New York. He was one of the leading theorists that promoted humanistic psychology during his era. Maslow sought to understand what motivates and inspires individuals. He theorized that individuals possess and hold a group of motivation and incentive systems not related to plunder or insensible desires. Maslow declared that people are motivated and provoked to attain certain needs. When one need is fulfilledRead MoreThe Maslow s Hierarchy Of Needs Essay1014 Words   |  5 Pages Maslow’s hierarchy of needs Submitted by: Deepali Kotecha (student number: 4288370) Submitted to: Mr Simon Bishop Date: 14th November 2016 Introduction to management University of Nottingham First year coursework Table of contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Introduction Running and managing a successful company requires strenuous efforts. Organisations are forced to be flexible, efficient and productive to excel at their performance. This

Essay on United States Government and Federalism - 1473 Words

Over the last two centuries the United States has grappled with the idea of federalism. While former President James Madison had a very concrete understanding of that form of governance, â€Å"In the compound republic of America, the power surrendered by the people is first divided between two distinct governments, and then portion allotted to each subdivided among distinct and separate departments† (Madison, 1788, p. 67), the United States has never had a conclusive division of power between the state and the US Federal Governments. Instead of definitive spheres of governance as Madison envisioned, over the years the US Federal Government has played an increasingly important role in state matters. Beyond changes in the balance of power between†¦show more content†¦This case established the precedent that the United States Federal Government could dictate the countries monetary policies. More importantly, during this period the supremacy of federal law over state law was established with the Nullification Crisis of 1832. The ensuing conflict established the precedent that the states did not have the right to judge the constitutionality of acts of Congress. It was not until the American Civil War and the resulting defeat of the Confederate States of America that the supremacy of the US Federal Government in legislative and economic matters was established. Between the conclusion of the American Civil War and the election of President Franklin D. Roosevelt, the United States entered a period of definitive dual federalism. During this period â€Å"fundamental governmental powers were shared between the federal and state governments, with the states exercising the most important powers† (Lowi Ginsberg Shepsle Ansolabehere, 2010, p. 73). While the US Federal Government left a majority of the decision making up to the states, unlike before the Civil War, the supremacy of the Federal Government was no longer in question. Although the government did establish various national standards during this period, it did little to enforce compliance on the state level. For example, little was done to enforce the implementation of the 15th amendment at the stateShow MoreRelatedFederalism Is A Key Component Of How The United States Government Operates Essay1225 Words   |  5 PagesFederalism is a key component of how the United States govern ment operates. Many countries now are a federalist form of government. The definition of federalism is a governmental system in which national and regional governments share powers, and are considered independent equals (Smith and Greenblatt 29). Many countries now use a federalist system of government. The United States version of federalism was enacted with the Constitution in 1787, and has evolved in different ways since then. BeforeRead MoreFederalism: Federal Government of the United States and Natural Disaster877 Words   |  4 Pages08 Federalism Federalism in Action Part One: The Storm The Storm: Chaos and Tragedy: Answer the following questions as you view the PBS video excerpt Chaos and Tragedy. 1. According to Frontline, what problems were caused by the following groups: o The Local and state officials? The inability to enforce laws from the federal level uniformly throughout counties o The U.S. military? Suffered problems because they had no previous experience on these situations of emergencies o FEMA? HadRead MoreImportance Of Federalism And How The United States Structure Is Based Upon This Form Of Government2428 Words   |  10 Pagescurrent national government under the Articles of the Confederation was not adequate to properly provide for the needs of the people of this newly found nation. Another instance includes the various research that I have conducted and the research that I have learned from my fellow classmates via our weekly discussion posts. Nonetheless, I believe that the three of the most important lessons learned from this course would have to be the concept of federalism and how the United States structure is basedRead MoreDifferences Between Dual Federalism And Cooperative Federalism969 Words   |  4 Pagesdual federalism and cooperative federalism? Be sure to fully address what federalism is and why it was created. 1000 words. Dual federalism is a term used to describe a circumstance in which national and state governments are sovereign and equal within their constitutionally allocated spheres of authority. Federalism is a concept that refers to a system of government in which power is shared between the national and non-national governments. Cooperative Federalism is a model of federalism in whichRead MoreFederalism Vs. Cooperative Federalism1148 Words   |  5 PagesFederalism is a critically important concept in helping to understanding the American political system. The Founding Fathers of the United States had to answer important questions on how to handle power and responsibility between the states and national government. They did not want to have a situation where the federal government had all the power. They had just fought a war against Britain because of that idea. However, they did not want each individual state doing essentially whatever they wantedRead MoreAssess The Significance Of Federalism In The USA Essay1450 Words   |  6 Pagessignificance of federalism in the USA Federalism involves the sharing of powers between different levels of government. In the United States this relates to the government at national level (the federal government) and those at the level of the state. The United Kingdom is not a federal state instead it is a unitary state where power is held in one place (parliament). Federalism is the process of sharing power between a central government, in America’s case Washington, and the States. The US ConstitutionRead MoreDual Federalism Vs Dual Federalism732 Words   |  3 PagesC.J. Diehl Ms. Crouse U.S Government 10/23/17 How come we can go from Pennsylvania to New Jersey without paperwork but pay a different amount of state tax for purchases made in the different state? The answer is federalism, federalism is having or relating to a system of government in which several states form a unity but remain independent in internal affairs. These discissions were made in the Federalist Papers written by the Founders. The federalist papers were a collectionRead MoreFederalism Vs. Cooperative Federalism1469 Words   |  6 PagesRight now the current form of Federalism that the United States uses today is called New Federalism, or Cooperative Federalism. Cooperative Federalism was created as a political model around 1937 that emphasized â€Å"teamwork† between the National and State governments. This was created to ensure that both governments would work together in order to provide services more efficiently in the Nation. This is why Cooperative Federalism is appealing to this day an d still exercised, because the U.S. has stillRead MoreThe Federal Vs. State1058 Words   |  5 PagesFederal v. State There has always been a huge political debate on what powers the federal government and what powers the state government should hold. Do you feel like dual federalism gives the states too much power? Do you feel like cooperative federalism was bad because there was no distinction between the federal government and the state government? Do you think that categorical grants are better than block grants because the money has a more specific purpose? From 1789 to 1937, most fundamentalRead MoreEssay on Federalism1371 Words   |  6 PagesFederalism Federalism is a widely accepted system of government in North American cultures. To many North Americans it seems to be the obvious choice for all world governments, but this is not the case. In all honesty, federalism is a fairly unique form of government. Out of approximately two hundred nations on the earth one hundred and eighty states practice unitary forms of government, leaving only twenty or so as federal nations (Winchester, 1999). Unitary forms of government consist

What Makes Prince Caspian Tick free essay sample

February 5, 2009 Writing II (B286) R. Mullins What Makes Prince Caspian Tick Throughout C. S. Lewis’s novel â€Å"The Chronicles of Narnia: Prince Caspian†, we see many processes at work. Some of these processes are literally in front of the reader’s face, and others are deeply hidden within the work. One of the most noticeable processes in the entire work is the battle between Peter and Miraz, and of course the steps leading up to it. Without these steps and the ultimate battle, the book of Prince Caspian would have an entirely different meaning-as would the rest of the series. Prince Caspian† is the turning point in the series, where the rightful king of Narnia, Prince Caspian, is trying to remove the current king, Miraz, from the throne, and take his place as King of Narnia. After fleeing for his life due to the revelation of a plot to have him murdered, Caspian finds some new friends and begins to build a force to battle Miraz’s army. We will write a custom essay sample on What Makes Prince Caspian Tick or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Unbeknownst to him, his help would include Peter, Edmund, Susan, Lucy, and Aslan, the great rulers of the former Narnia. Caspian builds his army and gathers followers ultimately culminating in a final battle. It is very noticable in the book that Caspian doesn’t do anything for himself. He doesn’t do anything to get monentary or political gain. He wants to restore Narnia to its former glory because he is fascinated by the stories that he’s heard. He was told that the ancient times of Narnia were magical and wonderous. Who wouldn’t want to experience such times as that? Upon meeting his new friends after leaving the Telmarine kingdom, Caspian is convinced that Miraz is nothing but detrimental to the world of Narnia and with some help begins to form an army to battle for the right to rule Narnia. This is crucial to help the current state of Narnia. As Caspian continues to learn the truth about what happened to his world, he becomes prepared to fight Miraz and his army for the right to rule the world of Narnia. Caspian’s army fights many loosing battles until help mysteriously arrives in the form of the children and Aslan. Peter battles Miraz himself and defeats him-giving him the right to endow Caspian as the rightful king of Narnia. Given the current state of Narnia before Caspian learned the truth of everything (had the events of the novel not taken place as written) Narnia would be a different place. Dwarves and beasts had been exiled by Telmarines and even their memory had been driven from the minds of the people. Eventually people would have been persecuted for even talking about old Narnia. Beasts and dwarves would’ve been hunted for what they represented. Things in Narnia would have been completely different had it not been for Caspian learning the truth and setting in motion the sequence of events seen in the novel. This and the battle between Peter and Miraz helped to secure the fate of the world of Narnia for the time being and helped to secure the proper track for the rest of the series.

Past And Present Meanings Essays - Flemish Painters,

Past and Present Meanings How could the painter Pieter Bruegel and writer Wislawa Szymborska have anything remotely in common, when the fact is that four hundred years separate their works? A painting by Pieter Bruegel connects these two artists over four hundred years of time. Pieter Bruegel the Elder was born sometime between 1525 and 1530. Originally a student of Pieter Coecke van Alost, he was later accepted into the Antwerp painters' guild in 1551. In 1563 he married Coecke's daughter, and they later had two children. Both children would prove to have their own artistic abilities and would carry on the painting tradition. Only six years after his marriage, he would be buried at the same church in which he had been wed. Pieter Bruegel the Elder was considered, "the most perfect painter of his century"(198) by Walter S. Gibson, an author of a book on Bruegel. He chose not to follow the same Flemish style that was popular amongst many fellow artists. This made him an individualist. Surprisingly, his works grew popular nonetheless. Bruegel often painted scenes of vast landscapes, but was more known for his paintings of peasant life. Because he spent much of his time working on peasant scenes, many think of him as one of the Flemish peasants. In reality, he was the same as any townsman and actually regarded peasants as a form of low life and a social class to mock. This mockery is evident in his painting Peasant Wedding and Feast. The wedding takes place in a barn, people are shoveling food into their mouths, and as E.H. Gombrich puts it, the bride "sits quietly, with folded hands and a grin of utter contentment on her stupid face"(380). This seems to be one of Bruegel's happier paintin! gs of peasants, and their activities. Due to the detailed nature of his paintings, Bruegel's works have often aided in deciphering events of the past. For example, the Labours of the Month paintings distinctly show us the monthly routines of a peasant and his family: the spring planting of fields, the long summer hours of work, and the fall harvesting. Without these paintings, peasant life would not be portrayed as realistically as it was. When you hear that peasants had it bad, it is difficult to really understand how bad it was. When you look at these paintings, you see little joy or happiness in the routines of peasants' life. One observer of Bruegel's works is Wislawa Szymborska, last year's winner of the Nobel prize for literature. Now seventy-three years old, Szymborska lives in Krakow, Poland. Married twice (once to a writer and once to a poet), she is considered to be one of the finest European artists of these times. She is also one of five Polish winners of the Nobel prize for literature. Upon winning, Szymborska was quoted as saying, "I'm afraid I will not have a quiet life now. It is hard to believe but I was never hoping for an award" (Heintz). This year's prize was the richest ever at $1.12 million dollars. With only a few close friends, Szymborska has always led a private life, but that may all change now that she is very rich. Edward Hirsch says that "her writing has often reflected philosophical and ethical issues rather than the post-modern fads that contemporary writers everywhere have been swept along by"(46). This next piece of her writing shows her philosophical tendencies. Nothing can ever happen twice. In consequence, the sorry fact is that we arrive here improvised and leave without the chance to practice.(Heintz 48) She is saying that we can never be prepared for what the future may have in store for us. We don't have enough time in life for second chances, for "practice." Unfortunately, we cannot go back and fix the things that practice would have made perfect. The opening lines of many of her poems often seem trivial and obvious, when read or heard separately. After reading the rest of the poem, the opening line seems to take on more meaning and significance. In the opening line of "Nothing Can Happen Twice," my first reaction is, "Well, that's not true." But after I finished the

MR. essays

MR. essays Different types of Numbers and their Properties In 1202 Fibonacci wrote a text called Liber Abaci. The following question was posed.  ¡A man puts one pair of rabbits in a certain place entirely surrounded by a wall. How many pairs of rabbits can be produced from that pair in a year, if the nature of these rabbits is such that every month each pair bears a new pair which from the second month becomes productive? ¡ (http://primes.utm.edu/glossary/page.php'sort=FibonacciNumber) The number of pairs of rabbits in the nth month begins 1, 1, 2, 3, 5, 8, 13, 21, ... where each term is the sum of the two terms preceding it. Mathematicians define this sequence recursively as follows: u1 = u2 = 1 and un+1 = un + un-1 (n > 2) This sequence, now called the Fibonacci sequence, has an amazing number of applications in nature and art; it also has a tremendous number of interesting properties which is reason enough for the journal "The Fibonacci Quarterly" to exist. The Fibonacci Series can easily be described as a series of whole numbers which progresses by adding the previous number to present one to make the next number in the series. So if we start by adding 2 to 1, = 3, then 3 +2=5 and 5+3 = 8....... and the familiar series unfolds. A Fibonacci prime, is a Fibonacci number that is prime number. By recalling the Fibonacci numbers can be defined as follows: u1 = u2 = 1 and un+1 = un + un-1 ( ...

Telfono de informacin a migrantes mexicanos

Telfono de informacin a migrantes mexicanos Los mexicanos en Estados Unidos o en Mà ©xico pero con familiares en el paà ­s del Norte tienen a su disposicià ³n un nà ºmero de telà ©fono al que pueden llamar para resolver sus inquietudes migratorias y consulares y tambià ©n sobre detenidos o desaparecidos. Es el telà ©fono del Centro de Informacià ³n y Atencià ³n a Migrantes (CIAM, por sus siglas). Es un gran call center ubicado en Tucson, Arizona, pero que resuelve inquietudes y presta un gran servicio social a mexicanos en todo Estados Unidos. Es decir, pueden llamar sin importar donde està ©n. Las llamadas dentro de los Estados Unidos son gratis. Adems, el CIAM cuenta con un nà ºmero al que se puede marcar desde Mà ©xico y que es muy à ºtil para los familiares de personas que han migrado a los Estados Unidos.   No importa la condicià ³n migratoria de la persona que llama o del migrante sobre el que se quiere saber el paradero. En este artà ­culo se explica:quà © tipo de inquietudes resuelve la CIAMcules son los telà ©fonos a marcar tanto desde Estados Unidos como desde Mà ©xicocul es el horario y los dà ­as para llamar Quà © informacià ³n o ayuda puede brindar el CIAM Se puede llamar al CIAM si se tiene inquietudes sobre: El paradero de un familiar que cruzà ³ ilegalmente a los Estados Unidos. Los operadores del CIAM pueden llamar a los centros de migrantes de las zonas fronterizas y tambià ©n, en casos extremos en los que se tema por la vida de una persona que puede estar extraviada en el desierto, a la Patrulla Fronteriza.   Tambià ©n se resuelven inquietudes sobre la localizacià ³n de personas detenidas. Se ayuda a buscar en la base de datos de Inmigracià ³n. Asimismo, realizan bà ºsquedas en bases de datos pà ºblicas de las Cortes, de los  departamentos de sheriffs y de los distintos estados. Tambià ©n se informa de cà ³mo enviar dinero y cartas a familiares detenidos. Asimismo, los migrantes detenidos pueden marcar el nà ºmero de la CIAM, porque es gratuito y, por lo tanto, es algo que pueden hacer desde prisià ³n. Y a partir de ahà ­ los presos pueden pedirle al operador  que se comunique con la familia del detenido en Estados Unidos o en Mà ©xico. Se puede solicitar informacià ³n migratoria. Por ejemplo, de cules son los requisitos para beneficiarse de la Accià ³n Diferida (DACA, por sus siglas en inglà ©s), que afecta a miles de muchachos mexicanos. Y tambià ©n sobre posibles cambios en las leyes migratorias. Tambià ©n brinda informacià ³n sobre quà © hacer y dà ³nde pedir ayuda en casos de violencia domà ©stica, trfico de personas, asalto sexual, và ­ctimas de violencia  o fraude de derechos laborales. Se pueden hacer preguntas consulares, como renovacià ³n de pasaportes o cà ³mo hacer para tramitar un pago de pensià ³n de alimentos o cà ³mo sacar en un consulado la matrà ­cula consular. Se brinda informacià ³n sobre programas de educacià ³n y sanidad en todo Estados Unidos a travà ©s del Instituto de Mexicanos en el Exterior y Ventanillas de Salud. La CIAM tambià ©n realiza recomendaciones para abogados de inmigracià ³n de confianza y reputados y tambià ©n organizaciones de ayuda a migrantes sin fines de lucro en el lugar de residencia de la persona que llama. Tambià ©n se puede pedir ayuda para proceder a la identificacià ³n de cadveres e informacià ³n sobre quà © hacer para el traslado de fallecidos. Es posible que el CIAM no pueda resolver todo el problema o gestià ³n por la que se llama y que se realice una referencia a un consulado cercano al lugar desde donde se llama. Pero indicarn quà © hacer y a quà © oficina hay que dirigirse. Finalmente,  hay que tener en cuenta es que si se busca a una persona de la que no se sabe su paradero o est detenida, el operario del call center pedir datos con los que poder confirmar que el que solicita la informacià ³n es un familiar del desaparecido o detenido.   Esto es asà ­ para proteger a los migrantes y evitar dar datos sobre ellos a personas que pueden perseguir intereses perjudiciales para los inmigrantes, como por ejemplo, los coyotes. Telà ©fonos para solicitar asistencia Desde Estados Unidos, marcar al: 1-855-4636395. O lo que es lo mismo: 1-855-INFO- 395, si es asà ­ ms fcil de recordar.  La llamada no tiene costo si se marca desde los Estados Unidos. Desde Mà ©xico, marcar al: 001-520-623-7874. Esta es una llamada internacional y sà ­ tiene un costo. Horario del telà ©fono Hay operarios contestando el telà ©fono los siete dà ­as de la semana, es decir, de lunes a domingo, en horario de 8 de la maà ±ana a 12 de la noche (huso horario de la Costa Este de Estados Unidos, que comprende estados como Nueva York, Nueva Jersey, Virginia o Florida). En la Zona Central, que comprende estados como Texas e Illinois, es una hora menos. Es decir, en hora local llamar desde las 7 de la maà ±ana a las 11 de la noche. En la Zona de Montaà ±a son dos horas menos que en la Costa Este, por lo tanto llamar desde las 6 de la maà ±ana a las 10 de la noche. Comprende estados como Arizona y Nuevo Mà ©xico.   En la Costa del Pacà ­fico son tres horas menos que en la Costa Este. Por lo tanto marcar entre las 5 de la maà ±ana y las 9 de la noche. Entre los estados con este horario se encuentran California, Oregà ³n, Washington y Nevada. En Alaska son 4 horas menos que en la Costa Este. Marcar entre las 4 de la maà ±ana y las 8 de la noche. En Hawaii son 5 horas menos que en la Costa Este. Marcar entre las 3 de la maà ±ana y las 7 de la tarde. En Mà ©xico   en el D.F.o en Guadalajara, es una hora menos que en la Costa Este. Marcar entre las 7 de la maà ±ana y las 11 de la noche. Este es un artà ­culo informativo. No es asistencia legal para ningà ºn caso concreto.

Coopers Creek And The New Zealand Industry Essay

Coopers Creek And The New Zealand Industry - Essay Example Strategic capabilities are recognised as the most vital resources and competencies of an organization that will help it to prosper and survive in this competitive market in the coming era. With the help of these underlining resources, the reputation and productivity of the organization enhances its position in the market among other contenders. Moreover, these resources act as the backbone of an organization on the basis of which the net profit and revenues get enhanced significantly. So, these strategies are very important for any organization, irrespective of size and location (Reid, 195, pp. 357-378). The resources might be both tangible and intangible in nature and the skills as well as the competencies of the employees might also vary from one organization to another. But all of them are useful in enhancing the net output of the organization. Therefore, using VRIN analytical tool, the strategic capabilities of Coopers Creek might be evaluated. VRIN stands for value, rarity, in-i mitable and non-substitutable (Teece, 2009, p. 367-389). Analysis and Discussion Analysis of the external environment of Coopers Creek by Porter’s five forces modelThe industry of wine is extremely competitive due to the presence of numerous wine players. Since competition is quite evident, the power of buyers is extremely high in this industry as compared to others. The prime cause behind such competitiveness is that the customers are free to select any type of brand and so the rate of switch over cost is quite high in this industry. .... But all of them are useful in enhancing the net output of the organization. Therefore, using VRIN analytical tool, the strategic capabilities of Coopers Creek might be evaluated. VRIN stands for value, rarity, in-imitable and non-substitutable (Teece, 2009, p. 367-389). Analysis and Discussion Analysis of the external environment of Coopers Creek by Porter’s five forces model The industry of wine is extremely competitive due to the presence of numerous wine players. Since competition is quite evident, the power of buyers is extremely high in this industry as compared to others. The prime cause behind such competitiveness is that the customers are free to select any type of brand and so the rate of switch over cost is quite high in this industry. So, it is extremely difficult for any specific brand to retain the similar set of market value and share for a long run (Walder, 2013, p. 234-267). However, it might be possible to retain and maintain a sustaining pool of customers, on ly if the player tries to introduce innovative types of product lines with mind-blowing tastes and savours. This might help the market players to attract large number of customers towards its products thereby amplifying its brand image and equity in the market among others. Side by side, the reputation of that specific brand might also get enhanced among many other players. On the other hand, the prices of the products also play a vital role in this industry and so it needs to be adjusted according to the competitor prices so as to remain competitive in the market. Otherwise, the brand or the player might not be able to retain its brand value and profit margin among others. The power of the suppliers in this industry

Consulting Project Plan Part One Essay Example | Topics and Well Written Essays - 750 words

Consulting Project Plan Part One - Essay Example With the existence of such a problem, employees are forced to operate in a dissatisfying working environment hence the low morale. Team support and teamwork are two crucial factors that employees require in order to function effectively in their respective team groups. The assurance that employees can be able to rely on their teammates in case they face various challenges at the workplace is very satisfying. Cooperative and mindful employees provide a supportive team and a satisfying environment which eventually enhances employee morale. What is causing and maintaining the problem of non-supportive teams amongst Walmart employees is poor feedback and communication channels. Given the complexity of Walmart as ca company, communication gateways have been compromised. Employees are required to engage in multiple operations yet information is not properly relayed to enable them take specific action. It is very common for some team members to receive information without the knowledge of their colleagues. As a result, some tasks are left unattended to. As much as these employees are dedicating their time and energy to ensure tasks are completed on time, at the end of the day they realize that very little has been accomplished. Moreover, they do not receive feedback on time to give them enough time to execute their functions. Team leaders are further maintaining this problem by failure to coordinate team activities as expected. They do not have mechanisms through which they can monitor and evaluate the progress of employees. They also do not regard the importance of understanding individual employees and the circumstances under which they perform most effectively. The technical problem is low productivity that directly affects the process of providing customers with quality services. If employees have a low morale, they will be non-productive. This in a way is holding back Walmart from achieving its full potential. It could be the

It Is Not Natural for Young People to Feel Stressed Essay Example for Free

It Is Not Natural for Young People to Feel Stressed Essay 1) Stress It is not natural for young people to feel stressed and hopeless about the situations they face. All young people want is to be happy, to make a real difference they need our help to develop a more positive mental attitude and to understand that the real source of their happiness or their stress and to develop the inner strength and confidence to deal with any situation, however challenging, is an important goal. Many young people today put too much emphasis on materialism as a source of their happiness and need our help in understanding the importance of ones inner values example sharing and caring, moving away from us and them and using their resources to help others respecting the rights of others interdependence and our reliance on others compassion and forgiveness gratitude. It is unrealistic to expect young people to be able to avoid conflict and that is why we need to teach them how to seek a win/win resolution to conflict. This involves helping them to look at situations from different perspectives, not just their own. Young people also need our help in making full use of the opportunities that come their way. Many young people do not have self belief and need our help in identifying their strengths and past successes. This requires different thought processes that involve the young person distancing themselves from strong emotions in order to analyse situations using clarity and objectivity to see what is actually happening, to assess what needs to be done and to develop a strong sense of purpose. This was the young person is able to act out of a clear awareness of their situation not out of anger or fear. They have a better chance of remaining calm in adversity and will have developed their inner strengths. Young people are no different to us, they want to overcome stress. There is no simple technique that will guarantee a calm and peaceful mind because each young person is different and lots of factors are involved e.g. the young persons background, the support they can draw upon, health, education. What you can do is help young people to challenge the way that they think and in doing s o improve their attitude, outlook and approach. You can help young people to develop the inner discipline they need to identify those factors which lead to stress and those that help develop a calm and peaceful mind. Then it is a matter of simply helping the young person to experience firsthand the benefits of eliminating the negative factors and of cultivating the positive. Benefits are likely to include increased flexibility and creativity, being more open and willing to reach out to others. This approach does not only benefit the young person but their family, school or workplace and society as a whole. Each young person will have their own baseline of happiness and no matter what good or bad things happen to them they will return to this level of happiness. This baseline can be influence by how the young person sees a situation e.g. by comparing themselves with others they see as more fortunate their baseline happiness goes down. But if they compare themselves with those who are less fortunate it goes up. Research has also shown that when young people use their resources to help others their baseline happiness goes up. It can be helpful to explore with young people which thoughts they find he lpful and which are harmful. Similarly they can explore which emotions and behaviours are helpful and which are harmful in terms in terms of the levels of stress experienced both short and longer term e.g. which behaviours provide temporary relief and which bring lasting happiness. There are a variety of approaches and methods that can be used but it takes time and the repeated application of these techniques so that the young person becomes familiar with what is happening, is able to identify the lessons learned and apply them when making decisions. It takes time for a young person to reflect on what brings lasting happiness and to reset their priorities and align their resources and efforts to what is truly of value and what gives their life meaning. Relationships are important to young people but it is often difficult for them to connect with others without fear and apprehension, they can be a major source of stress. Young people need help to understand how interconnected and interdependent we all are and how being open and flexible, sharing problems can bring down barriers and reduce feelings of isolation. Intimacy is important to our physical and psychological well-being. Young people need our help to understand the true meaning of intimacy i.e. the sharing of ones inner self with another. They also need help in finding opportunities to broaden their definition of intimacy by including friends, family, colleagues, acquaintances and even strangers, opening themselves up to opportunities to bond. One way is to explore with young people how they feel when they meet somebody who is friendly and what are the practical benefits of this e.g. can turn to this person if I need help. You can then develop it further by exploring what it means to be the person who needs help by encouraging the young person to put themselves in the other persons place and explore how they would react using their imagination. Then taking it one step further by encouraging the young person to let go of their own viewpoint and to develop an awareness and respect for the other person feeling. Another approach might be to encourage the young person to look for similarities in their own lives and those of others. It is a relationship in which we recognise that the young person is a fellow human being with the same need to live a less stressful life and one where we are willing to reach out and offer human affection, warmth, friendship and sensitivity to young peoples feelings. One of the major sources of relationship stress is the nature of power within the relationship. It can be helpful for young people to explore the sources of power, role and relationships before moving on to look at the feelings, what is shared and where there are connections. This approach is especially helpful in relating to each other as individuals, appreciating and valuing each others contribution. It is important to invest time in getting to know the young persons basic characteristics as an individual before trying to relate at a deeper level i.e. beyond the superficial, willing to share the ups and downs of their lives, to demonstrate a responsibility and commitment. Building relationships with young people underpinned by feelings of compassion not only benefits young people it will also improve your own physical, emotional and mental health. You will feel calmer and will be less likely to suffer from depression. You will also have higher feelings of self-worth Organ Transplant An organ transplant replaces a failing organ with a healthy organ. A doctor will remove an organ from another person and place it in your body. This may be done when your organ has stopped working or stopped working well because of disease or injury. Not all organs can be transplanted. More than one organ can be transplanted at one time. For example, a heart and lung transplant is possible.Not everyone is a good candidate for an organ transplant. Your doctor or a transplant center will do tests to see if you are. You probably are not a good candidate if you have an infection, heart disease that is not under control, a drug or alcohol problem, or another serious health problem. People who need an organ transplant often have to wait a long time for one. Doctors must match donors to recipients to reduce the risk of transplant rejection. This is when the recipients body turns against the new organ, causing it to fail. People who have transplants must take drugs the rest of their lives to help keep their bodies from rejecting the new organ. Ironically, the increasing success rate of organ transplant procedures is one reason that organ transplant waiting lists have risen so dramatically since the late 1980s. The first organ transplants, performed in the late 1950s and 1960s, were characterized by high mortality rates; a major problem was that patients’ immune systems often rejected the foreign organ. The introduction of the drug cyclosporine in the 1980s helped mitigate this problem, and organ transplants subsequently became less experimental and more routine. Statistics indicate that in 1998 organ transplant procedures were successful 70 to 95 percent of the time, depending on the organ being transplanted. With these increasing success rates, more doctors have recommended the procedures. However, raising awareness about organ donation is a slow process, and the need for more organs is immediate. Thus the biggest dilemma facing the transplant community is, â€Å"How can the number of organs available for transpla nt be increased?†One proposal is to reverse the current system in which doctors must obtain a patient’s (or his or her family’s) consent in order to remove organs after death. Under a policy of â€Å"presumed consent† all patients would be presumed to want to become organ donors unless they explicitly state otherwise. Presumed consent proposals have consistently been met with strong opposition, however, on the grounds that they violate an individual’s right to make medical decisions for themselves. â€Å"Mandated choice† or â€Å"required response† policies are less extreme alternatives to presumed consent. Advocates of mandated choice policies argue that rather than waiting for people to volunteer for organ donation, hospitals or government organizations should require individuals to state their preference about organ donation, perhaps when they obtain their driver’s licenses or file tax returns. Texas, Colorado, and several other states have implemented required response policies, but, on average, rates of organ donation have not risen dramatically as a result. Researchers are also working on developing artificial organ s. As of February 2002, five people have received fully self-contained artificial hearts. The artificial heart has rarely been used because it is still highly experimental and because recipients must be willing to have their own heart removed to make room for the artificial replacement. Although there are many technical hurdles to overcome in the field of artificial organs, researchers are hopeful: Various laboratories in the United States and around the world are developing artificial hearts, lungs, livers, pancreases, bladders, and blood.In addition to developing artificial organs, scientists are working on techniques to grow human organs from a patient’s own cells. Instead of waiting for a donor, for example, a patient in need of a heart transplant might one day only have to wait until researchers can grow one in the laboratory. Some of the research involved in tissue engineering is tied up with cloning and stem cell research, and thus raises ethical questions. Such research is also at the cutting edge of biotechnology, and therefore it may be decades before it bears fruit. Nevertheless, the medical community is eager to explore this potential solution to the organ shortage. Although tissue engineering, artificial organs, and xenotransplantation provide hope for the future, the thousands of people currently on organ transplant waiting lists are counting on altruistic organ donation. The field of organ transplantation is one of the miracles of modern medicine, but its power to save lives depends directly on the availability of organs. CAUSES AND EFFECT ESSAY Obesity refers to excess amount of body fat, more than what is considered healthy for a given height. Generally, obesity is more in females than males because men have more muscles than women; muscles burn more calories than other type of tissues that have tendency to accumulate fat. Obesity has many predisposing factors like genetic, lifestyles and emotional factors, which may result on serious health problems. Obesity has been a serious issues that happening among us. According to the reports, Malaysia was being ranked 6th in the Asia with high obesity issues in 2010. Obesity is always being misunderstood by the people whereby they think overweight is considered as obesity. However, obesity is about having too much fat in the body. It is related with the eating patterns and habits which play an important part in order to live a healthy life. Therefore, obesity occurs with different causes and lead to several impacts on an individual. Do you know what the causes of obesity are? We never think about the causes of obesity, but they are very simple and common because it depends on the good habits that we have. If we count all the causes that provoke obesity maybe there are a lot, but we only need to focus on some of them. Because of emotional problems, bad eating, and the lack of exercise many people are overweight. The first cause is concentrated on emotional problems because sometimes they eat a lot to forget the problems or to relieve a feeling of emptiness. Many overweight people eat all the things that they see on the refrigerator because they feel alone, they try to full their body with food because their soul feels so bad and they need attention. Overweight people do that action to attract people’s attention because they need that other people to help them. Bad eating is the next cause that provokes obesity. Overweight people always eat junk food and it is the main cause why they increase their weight. They never eat fruits or vegetables, but always eat hamburgers, hotdogs, coca-cola, and others. This kind of food gives them more weight, in addition, gives them more problems. Overweight people eat because they need to eat, but its gluttony. The final cause is the lack of exercise which is important to reduce weight. People most of the times spend hours watching TV and don’t do anything that help their health. The lack of exercise is common in overweight people due to they can’t play, run, and they get tired very fast. Even when they can’t do exercise, they need to try doing a little bit because it’s so important to lose weight. We know that emotional problems, bad eating, and the lack of exercise are some of the causes of obesity. If we don’t pay attention to them, we will be exposed to many problems. This problem can be eradicated if we avoid all the things that cause obesity because we need to take care of our lives. Obesity affects the individual and the country. The biggest effect is on the individual. First of all, being overweight has health risks. Obesity can lead to heart disease, diabetes, and other conditions. The quality of life suffers, as it is difficult to enjoy exercise or move. Another result is lack of self-esteem. This can lead to depression, eating disorders and crash diets. The country is also affected. It becomes very expensive for the government to provide advanced medical care such as heart transplants. Unhealthy citizens are also less productive. and their children learn poor eating habits. Obesity or even being overweight has serious effects on the individual and the society. Both need to take action to examine the causes of this problem and find solutions. Obesity, because it alters the relationship between the lungs, chest wall, and diaphragm, has been expected to alter respiratory function. Non-smoking, young adults with spirometry, lung volume measurement by nitrogen washout, and single-breath diffusing capacity for carbon monoxide . Changes in respiratory function were of two types, those that changed in proportion to degree of obesityexpiratory reserve volume and those that changed only with extreme obesityvital capacity, total lung capacity, and maximal voluntary ventilation. When compared with commonly used predicting equations, we found that mean values of subjects grouped by degree of obesity were very close to predicted values, except in those with extreme obesity in whom weight (kg)/height (cm) exceeded 1.0. In 29 subjects who lost a mean of 56 kg, significant increases in vital capacity, and maximal voluntary ventilation were found, along with a significant decrease in single-breath diffusing capacity for carbon monoxide. Because most subjects fell within the generally accepted 95% confidence limits for the predicted values, we concluded that obesity does not usually preclude use of usual predictors. An abnormal pulmonary function test value should be considered as caused by intrinsic lung disease and not by obesity, except in those with extreme obesity. In conclusion, obesity is a major problem which founded in every economic class and has a lot of complications .Obesity can be reduced by eating a healthy diet, including a variety of foods, especially grain products, vegetables and fruits. The diet should be moderate in salt and low in fat and cholesterol. Reinforce the need for regularly physical activity for at least 30 minutes each day. Obesity has brought a lot of disadvantages or negative impacts internally and externally in our life. Everyone should have start to concern with their health condition and daily lifestyle from now on to avoid obesity. A balance diet and regular exercise would be th e key of a healthy lifestyle. CAUSES AND EFFECT OUTLINE Introduction Obesity refers to excess amount of body fat, more than what is considered healthy for a given height. Generally, obesity is more in females than males because men have more muscles than women; muscles burn more calories than other type of tissues that have tendency to accumulate fat. Obesity has many predisposing factors like genetic, lifestyles and emotional factors, which may result on serious health problems. Obesity has been a serious issues that happening among us. According to the reports, Malaysia was being ranked 6th in the Asia with high obesity issues in 2010. Obesity is always being misunderstood by the people whereby they think overweight is considered as obesity. However, obesity is about having too much fat in the body. It is related with the eating patterns and habits which play an important part in order to live a healthy life. Therefore, obesity occurs with different causes and lead to several impacts on an individual. Conclusion Obesity has brought a lot of disadvantages or negative impacts internally and externally in our life. To sum up, everyone should have start to concern with their health condition and daily lifestyle from now on to avoid obesity. A balance diet and regular exercise would be the key of a healthy lifestyle.

only the heart :: essays research papers

And only the prisoner knows The dream of freedom on his tongue, Sweet foretaste of the summer wind, That blows Across the waving green of the young rice, Across the unchained current of the distant dream, Between the singing strands of taut-stretched barrier-wire, To speak the future freely In guarded whispers Only the prisoner knows these things Only the Heart is a collection of memories, thoughts and feelings both in the past and present, this novel portrays the hardships and struggles that a Vietnamese family endures through the years of approaching communism. Their desperate flea from the only home they have ever known and the loved ones that they may never see again, all in search of a place where freedom and hope are as abundant as the air that you breathe. The life that teens our age go through for freedom, opinions, safety, choices, a future and a new beginning. These are the things we take for granted. This sad but inspiring story written by Brian Caswell and David Phu An Chiem captures every terrifying moment of war, from the time families are torn apart to the refugee camps. Set in Southern Vietnam in the 1970s during the war between Vietnam and America, this book is the truth that was once felt by thousands of Vietnamese families. Imagine one day you wake up and the currency changes, any money you have will turn into only 200 Dong. No money from the old currency is to be accepted. Your parents start packing the valuables that you own. They tell you to quickly get change. The whole house is a mess; the adults are running around like crazy with half open bags. And the next thing you know, you are pushed onto a wooden boat escaping from the war, from Vietnam, from the only home you have ever known. The purpose of this story was to show how meaningless war is and the things it does to people and their families. Some of the effective aspects of this book include the format in which it was written.

Love, Death and the Changing of the Seasons Essay

The majority of poems and sonnets we have read, starting back from the first sonnet to today’s modern writers. They can be said to describe as a moment’s monument. As they describe a time of hurt, happiness or a memory in that was once enjoyed that has been put into words. I am going to discuss the meaning behind, what a moment’s monument is. I am also going to find out between two sonnets, The Forge and Love deaths and the changing of the season. Weather they answer the question â€Å"the sonnet has been described as a moment’s monument’. What is the meaning of a moment, it can mean so many things. Mainly it is described as a setting to a time in someone’s life. A moment in time that has been remembered, it could be happy, sad moment or an event that you have remember such a wedding day. Putting it into a sonnet, it can be a moment of a lost one someone is explaining. A monument is a statue, gravestone or a piece of history that can act as a record or memory for someone. For an example a gravestone is a record of a person’s death and the time they spent alive, it’s their record for people who loved them and also a way of saying â€Å"I was here. The sonnet Love deaths and the changing of the season by Marilyn Hacker can be described as a moment’s monument. The speaker of the sonnet is speaking about herself and about a moment in her life. The moment in her life that she is talking about is her loss of a lover. She is explaining the pain she has to face with letting go. The monument is the record of the tears she cried over her loss of this lover who was once there with her. This is shown in line thirteen and fourteen when she says â€Å"I drank our one year out in brine instead of honey. These lines mean she is describing the one year as drinking brine which is salt water which would cause dehydration and then sickness and eventually death, she has nothing left. When she compares brine to honey it is showing us, her life has gone from something sweet like honey, to something bitter like brine. The monument which can also be linked in this sonnet is that the death of the lover, will give them a gravestone as the record. The structure of the sonnet consists of fourteen line . The rhyme pattern can be debated of being either an Italian sonnet which the pattern the lines are divided into eight and six or English/Shakespearean which consists of the lines of three quatrains and two couplets. If it is an Italian version sonnet can be broken down the first eight lines. The first eight lines are her explaining her wanting him back. Then lines nine to fourteen is her accepting his gone and letting him go. If it is an English version sonnet it can be read as line one to four is her pain. Line five to eight is he realizing his not coming back and line nine to fourteen is her bitterness of crying over her loss. Hacker’s sonnet also allows the reader to get a language image. Some examples of this is, when she says â€Å"flood gates. † This is meaning that she is opening up her heart and letting the grief pouring out. She also says of a â€Å"gift† he left her behind, which is her way of saying bitterly he has left her with nothing but tears. Another language image is â€Å"season,† also mentioned as part of the title and mentioned in the sonnet. This can be used as she also mentions in the sonnet â€Å"winter,† which is a cold and comfortless and empty season, meaning this is how she feels with only have memories now. The metre of the poem is the standard iambic pentameter, but it is used to a good strong effect for the read as it emphasizes the main words such as in line three â€Å"stomach ache, headache and heartache, which is a good effect. As is emphasizes on the main word ache, which is another word for pain. The sonnet The Forge by Seamus Heaney can be described as a moment’s monument. The speaker in the sonnet is speaking from observation, watching the Black smith it could be someone who regularly passes by or an apprentice working with the blacksmith. The moment in time which the person watching is describing is the Blacksmith in the Forge and his every day routine of making horse shoes. This is shown in line nine when it is said â€Å"where he expends himself in shape and music†, we know this as he references to the guy as ‘he’ not ‘I’. The monument within this sonnet could also be considered a moment the lines twelve and thirteen shows a good example when it says â€Å"recalls a clatter of hoofs where traffic is flashing in rows. Demonstrating it’s a memory that a moment in time that he recorded of when the streets where once surrounded with horse and remembering the sound of their shoes clattering on the roads, but now it is taken over by car and traffic lights. The structure of the sonnet is a fourteen line sonnet. The rhyme pattern of this sonnet is an Italian sonnet. The Italian sonnets are in the pattern of lines that are divided into eight and six. It can be put lines one to eight is the person watching the daily routine completed by the Blacksmith and him going about his everyday activities. Then line nine to fourteen is the person watching the Blacksmith reminisce on the past and then getting upset and returning to his work. The poem is the normal iambic pentameter, but it is used responsively, for a good outcome. For example in the very first line we already get words like dark, which is a powerful word on its own Both The Forge and Love, Death and the changing of the seasons are sonnets that are a moment’s monument. The both describe a moment in time. Weather it is a loss of a lover or a working day. They both describe a monument a memory, traffic replacing horses or the way he use to take her in his arms.

Cornbread

Cornbread is a quick bread made from some type of cornmeal. There are many varieties of cornbread but all contain cornmeal and are quick breads, meaning, they are not leavened by yeast as traditional loaves. Cornbread is uniquely a product of the United States, as corn was used in North American cooking long before Europeans arrived on the continent. However, in Italy, the corn-based mush known as polenta is sometimes prepared into a fried form resembling cornbread. Although the ingredients remain the same, cornbread varies from one region to another.Cornbread was originated from Native Americans who grew corn and were well aware of its versatility and used it for breads, porridges and cakes. Once the first European settlers began to arrive to the new found land the Native Americans did not hesistate to share their knowledge and corn soon became a highly important food, long before wheat was established in the New World. The first breads settlers made with corn meal were baked in ope n hearths, sometimes on planks or other implements, and often called â€Å"ash cake. As cooking methods improved, settlers started using their sturdy cast-iron skillets to bake the breads, known by such names as journey-cake, johnny cake, hoe-cakes, dodgers, spoon bread and a variety of other appellations (Jeremy, Jackson 2003). the fact that cornbread keeps well and does not need to rise gave it a great advantage amongst other favorite foods of the early America. This was a big plus in progressive cooking. Deviations on the recipe developed rapidly, as did the consuming of cornbread, depending on what the cook had on hand that day.It also became very popular amongst both sides Civil War. When could cooked properly, it was a favorite dish. However, when supplies became scarce and the soldiers had to fend for themselves, they created â€Å"ramrod† cornbread. †(Betty Fussell, 1992) This was their ration of cornmeal, mixed with water and salt. The thick, pasty batter was then wrapped around the rifle ramrods in a spiral and cooked over their fires. It was tasteless and hard, but it served its purpose. Cornbread was an essential item and enjoyed by many people for its texture and scent.Cornbread can be fried, baked or, rarely, steamed but can be mushy, chewier and more like cornmeal pudding at times. The most common variety, however is , skillet-baked cornbread and is a traditional cuisine in the United States. In the rural Southern States heating bacon fat, lard or other oil in a heavy, well-seasoned cast iron skillet in an oven, and then pouring a batter made from cornmeal, egg and buttermilk directly into the hot grease was somewhat of a signiture in the south. The mixture is then put back in the oven to bake.The end product is usually crumbly and moist with a crunchy crust. This bread is dense, meant more as a supplement than as bread meant to be eaten alone. In addition to the skillet method, such cornbread can also be made in loaves, sticks or muffins. In some parts of the South it is crumbled into a glass of cold buttermilk and eaten with a spoon and is often served with homemade butter (Jeremy, Jackson). Johnny cakes, a deviation type of cornbread, is widespread in New England, American Midwest, American South and particularly in Rhode Island.Johnny cakes are made by pouring a batter similar to that of skillet-fried or baked cornbread, but somewhat thinner, into a skillet on the stove with hot grease. This will give and end product similar to a pancake, but still having bread qualities. The derivation of the name is unclear. Some say it may have come from ‘journey cake,’ since it was easily prepared by travelers. It has been claimed that the origin of this term is related to the Northern slang for Southern soldiers during the American Civil war, ‘Johnny Reb,’ but this claim is inconsistent with the fact that the term was in use during the 18th century† (What is Cornbread? 2008).Corn pone is a type of cornbread, made of a thick, malleable dough made of cornmeal or hominy grits, shaped by hand and then baked or fried in butter, margarine, lard or bacon grease. Corn pone has been a staple of Southern U. S. cuisine, and has been discussed by many American writers, including Mark Twain† (Betty Fussell 1992). Corn pone is traditionally formed in two to three inch oval shapes and has a crunchy or chewy texture. The term â€Å"corn pone† is sometimes used as a noun to refer to one who possesses certain rural, unsophisticated peculiarities, or as an adjective to describe particular rural, folksy or ‘hick’ characteristics.The term is sometimes intended as a pejorative, often directed at persons from rural areas of the southern and Midwestern U. S. â€Å"Hot water† or â€Å"scald meal† cornbread and is unique to the American South and is made by pouring self-rising cornmeal batter made with boiling water into a skillet of hot oil on a st ove top. The crust will turn golden brown and crunchy while the center remains crumbly and mushy. These small fried breads are soft and very rich. Sometimes, to ensure the consistency of the bread, a small amount of wheat flour is added to the batter.A thick buttermilk-based batter forms the hushpuppy. Deep-fried rather than pan-fried, these are a common accessory to fried fish and other seafood in the South. When fried properly, the hushpuppy will come out moist and light on the inside, while maintaining a crunchy and medium to dark brown crust. The name is derived from the commonly accepted story that back in the old south, the cooks would fry up left over pieces of dough and through it to the dogs telling them to â€Å"Hush, puppy. †In the United States, the different types of cornmeal used in cornbread divide the North and the South. Northerners tend to use yellow corn meal and Southerners generally prefer white. They also desire to use different flavorings for their corn breads, with the North having a preference for sweetness and adding sugar or molasses, while saltier tastes reign in the South. In Texas, a state favorite has emerged using fresh or creamed corn shredded cheese and jalapeno peppers, influenced by Mexicans.In Vermont, ground nutmeg is often added, and day-old ‘Johnny cake’ is crumbled and served with cold milk similar to cold cereal† (What is Cornbread? ). A popular Northern cornbread, referred to in the south as â€Å"Yankee Cornbread†, contains half cornmeal, half wheat four, milk, eggs, baking powder, salt and sugar. This results in a lighter and sweeter cornbread than traditionally found in the south. Cornbread has become one and the same with Southern cooking, and they do eat a lot of it. But, cornbread is an adaptable, quick bread and extremely easy to make. It is an indisputable American favorite.

Greenpeace History Essays - Greenpeace, Irving Stowe, Free Essays

Greenpeace History Essays - Greenpeace, Irving Stowe, Free Essays Greenpeace History The year 1996 is a year of celebration for greenpeace. They are celebrating their 25th year anniversary. Everything startde in 1969; Members were part of the Don?t make a wave committee in vancouver. This committee was founded by Jim Bohlen. He was a forty-three year old American and was a composite-materials researcher. Another founder of the committee was Irving Stowe; he was a Philadelphia lawyer. A jew who had joined the Quaker religion. Paul Cote, a canadian lawyer in his mid twenties who had just gotten out of shool when he joined the committee. During this year, the United States had chosen to test its nuclear arsenal in Amchtka, which is a small island off the west cost of alaska. This was a home for many animals including eagles, falcons, endangered sea otters,etc... These three men decided to produce means to end nuclear testing in Amchitka.Next they decided to sail a boat they?d name it Greenpeace because they wanted the earth to be green and yhey wanted peace. It was Bill Darnell who came upwith that name. Suddenly, more peaple joined the commitee to stop nuclear testing in Amchitka, including Terry Simmons, a cultural geographer. Bohlen and Stowe were attracting journalist, columnist, writer, anyone who had somthing to do in the media. It took them two years to get them ready for their journey towards justice for a land. Bohlen and cote were in charge of fiding a boat. Meanwhile, Stowe took care of fiding the money. He used contacts from the United States; he was a very serious man and did everything possible to get the money they needed, he even organized a benefit concert which made seventeen thousand dollars. The first boat they found Phylis Cormack was first seen as old and used that wasn?t going to be capable of sailing to Amchitka, so they weren?t sure of using this boat; it would carry twelve crew members and the trip would last six weeks. During this year the Don?t Make a Wave committee changed their name to Greenpeace foundation. The day of the Greenpeace departu! re to Amchitka, it was allover the news , everybody wanted a story on it. During their voyage they ran through some complications and the day they were suppose to be in Amchitka they were miles away from it.In that year, Greenpeace I (the Philys Cormack) and the Greenpeace two (the Edgewater Fortune) finally sailed toward Amchitka. During their voyage, they stayed with the cree Indians who described to them the legend of ( UNESCO Courrier, 1994:p38 ). From then they were looked upon as the Rainbow Warriors since their goal was to help the environment from unfortunate diasters. Unfortunately, their first voyage was defeated but the American government announced the ending of nuclear tests, whaling fleets, protection for seals, etc.... In 1972, Greenpeace III was sent ( the Vega ) to sail to Moruroa Atoll in France Polynesia to stop french atmospheric nuclear tests. On board of this boat David Mctaggart, a Canadian founder of Greenpeace. The french Marine?s reaction to the greenpeace boat was very aggresive so the Vega turned back to were it came from. But that wasn?t the end, in 1973 , David Mctaggart went back but was severely beaten by the French Marine. Word got around fast and it was all the madia it gave a bad reputation to the French government. In 1975, France announced the of atmospheric blasting but transfers the testing underground. This was Greenpeace?s first victory.Greenpeace was expanding all around the world : Canada, Australia, England, Scotland, U.S.A ,Europe, Danmark, Germany, U.S.S.R, Spain, Japan, Mexico, Antartica, etc... I will write some of their past realisations: In 1977; three Toronto Greenpeacers invaded by canoe the ungarded Bruce Nuclear Power Station on Lake Huron to expose the reactors vulnerability to attack. In 1979; Canadian Greenpeacers parachute into the world?s largest nuclear power plant constuction site at Darlington, Ontario as part of a mass ocupation with other antinuclear groups. In 1980; the Rainbow Warrior boat is seized and held for several months by the Spanish government for interferring with illegal Spanish whaling operations.Five months later, the shipand crew mae a daring night time escape pursued by the Spanish Navy. In 1982; two Canadian Greenpeacers activists spend

Effects of the Mongol Empire on Europe

Effects of the Mongol Empire on Europe In 1211, Genghis Khan (1167-1227) and his nomadic armies burst out from Mongolia and swiftly conquered most of Eurasia. The Great Khan died in 1227, but his sons and grandsons continued the expansion of the Mongol Empire across Central Asia, China, the Middle East, and into Europe.   Key Takeaways: Genghis Khan's Impact on Europe The spread of the bubonic plague from Central Asia into Europe decimated the populations but increased opportunities for the survivors.  Ã‚  An enormous variety of new consumer goods, agriculture, weaponry, religion, and medical science became available in Europe.  New diplomatic channels between Europe, Asia, and the Middle East were opened.  Russia became unified for the first time.   Starting in 1236, Genghis Khans third son, Ogodei, decided to conquer as much of Europe as he could. By 1240, the Mongols had control of what is now Russia and Ukraine, seizing Romania, Bulgaria, and Hungary over the next few years. The Mongols also tried to capture Poland and Germany, but Ogodeis death in 1241 and the succession struggle that followed distracted them from this mission. In the end, the Mongols Golden Horde ruled over a vast swath of eastern Europe, and rumors of their approach terrified western Europe, but they went no farther west than Hungary. At their height, the rulers of the Mongol Empire conquered, occupied, and controlled more than twice the amount of land and twice the population as any other family in human history.   Shepherd, William. Historical Atlas. New York: Henry Holt and Company, 1911/Wikimedia Commons/Public Domain The Mongol Invasion of Europe Reports of the Mongol attacks terrified Europe. The Mongols increased their empire using swift and decisive attacks with an armed and disciplined cavalry. They wiped out the populations of some entire towns that resisted, as was their usual policy, depopulating some regions and confiscating the crops and livestock from others. This type of total warfare spread panic even among Europeans not directly affected by the Mongol onslaught and sent refugees fleeing westward. Perhaps even more importantly, the Mongol conquest of central Asia and eastern Europe allowed a deadly disease - the bubonic plague - to travel from its home range in western China and Mongolia to Europe along newly-restored trade routes. The bubonic plague was endemic to fleas that live on marmots in the steppes of eastern central Asia, and the Mongol hordes inadvertently brought those fleas across the continent, unleashing the plague on Europe. Between 1300 and 1400, the Black Death killed about 35 percent of Chinas people, its population dropping from 115 million to 75 million. In Europe, an estimated 25 percent of the people died, decreased the population from an estimated 79 million to 60 million.   Positive Effects of the Mongols Although the Mongol invasion of Europe sparked terror and disease, in the long run, it had enormous positive impacts.  The foremost was what historians call the Pax Mongolica, a century of peace (circa 1280-1360) among neighboring peoples who were all under Mongol rule. This peace allowed for the reopening of the Silk Road trading routes between China and Europe, increasing cultural exchange and wealth all along the trade paths. Central Asia was a region that had always been important to overland trade between China and the West. As the region became stable under the Pax Mongolica, trade became less risky under the various empires, and as cross-cultural interactions became more and more intensive and extensive, more and more goods were traded.   Spread of Technology Within the Pax Mongolica, the sharing of knowledge, information, and cultural identity was encouraged. Citizens could legally become followers of Islam, Christianity, Buddhism, Taoism, or anything else - as long as their practice didnt interfere with the political ambitions of the Khan. The Pax Mongolica also allowed monks, missionaries, traders, and explorers to travel along the trade routes. One famous example is the Venetian trader and explorer Marco Polo, who traveled to the court of Genghis Khans grandson Kublai Khan (Quibilai) at Xanadu in China.   Some of the most fundamental ideas and technologies in the world - papermaking, printing, and gunpowder manufacturing, among many others - made their way across Asia via the Silk Road. Migrants, merchants, explorers, pilgrims, refugees, and soldiers brought along with them their disparate religious and cultural ideas and domesticated animals, plants, flowers, vegetables, and fruit as they joined this gigantic cross-continental exchange. As historian Ma Debin describes it, the Silk Road was the original melting pot, the lifeline of the Eurasian continent. Effects of the Mongol Conquest Before the Mongol Empire, Europeans and Chinese were largely unaware of the others existence. Trade established along the Silk Road in the first centuries B.C.E. had become rare, dangerous, and unpredictable. Long-distance trade, human migration, and imperial expansion actively engaged people in different societies in significant cross-cultural interactions. Afterward, interactions between the two were not only possible but encouraged.  Ã‚   Diplomatic contacts and religious missions were established over vast distances. Islamic merchants helped gain a footing for their faith at the extreme ends of the Eastern Hemisphere, spreading from southeast Asia and west Africa and across northern India and Anatolia.   Alarmed, western Europeans and the Mongol rulers of China sought a diplomatic alliance with one another against the Muslims in southwest Asia. Europeans sought to convert Mongols to Christianity and establish a Christian community in China. The Mongols saw the spread as a threat. Neither of these initiatives was successful, but the opening of political channels made a substantive difference.   Transfer of Scientific Knowledge The entire overland route of the Silk Road witnessed a vigorous revival under the Pax Mongolica. Its rulers actively worked to ensure the safety of the trade routes, building effective post stations and rest stops, introducing the use of paper money and eliminating artificial trade barriers. By 1257, Chinese raw silk appeared in the silk-producing area of Italy, and in the 1330s, a single merchant sold thousands of pounds of silk in Genoa.   The Mongolians absorbed scientific knowledge from Persia, India, China, and Arabia. Medicine became one of the many areas of life and culture that flourished under Mongol rule. Keeping an army healthy was vital, so they created hospitals and training centers to encourage the exchange and expansion of medical knowledge. As a result, China employed doctors from India and the Middle East, all of which was communicated to European centers. Kublai Khan founded an institution for the study of Western medicine. The Persian historian Rashid al-Din (1247-1318) published the first known book on Chinese medicine outside China in 1313. Unification of Russia The Golden Hordes occupation of eastern Europe also unified Russia. Prior to the period of Mongol rule, the Russian people were organized into a series of small self-governing city-states, the most notable being Kiev. In order to throw off the Mongol yoke, the Russian-speaking peoples of the region had to unite. In 1480, the Russians - led by the Grand Duchy of Moscow (Muscovy) - managed to defeat and expel the Mongols. Although Russia has since been invaded several times by the likes of Napoleon Bonaparte and the German Nazis, it has never again been conquered. The Beginnings of Modern Fighting Tactics One final contribution that the Mongols made to Europe is difficult to categorize as good or bad. The Mongols introduced two deadly Chinese inventions - guns and gunpowder - to the West. The new weaponry sparked a revolution in European fighting tactics, and the many warring states of Europe all strove over the following centuries to improve their firearms technology. It was a constant, multisided arms race, which heralded the end of knightly combat and the beginning of modern standing armies. In the centuries to come, European states would muster their new and improved guns first for piracy, to seize control over parts of the oceangoing silk and spices trade, and then eventually to impose European colonial rule over much of the world. Ironically, the Russians used their superior firepower in the 19th and 20th centuries to conquer many of the lands that had been part of the Mongol Empire, including outer Mongolia where Genghis Khan was born. Sources   Bentley, Jerry H. Cross-Cultural Interaction and Periodization in World History. The American Historical Review, Vol. 101, No. 3, Oxford University Press, JSTOR, June 1996. Davis-Kimball, Jeannine. Asia, Central, Steppes. Encyclopedia of Archaeology, Academic Press, ScienceDirect, 2008. Di Cosmo, Nicola. Black Sea Emporia and the Mongol Empire: A Reassessment of the Pax Mongolica. Journal of the Economic and Social History of the Orient, Volume 53: Issue 1-2, Brill, January 1, 2009. Flynn, Dennis O. (Editor). Pacific Centuries: Pacific and Pacific Rim Economic History since the 16th Century. Routledge Explorations in Economic History, Lionel Frost (Editor), A.J.H. Latham (Editor), 1st Edition, Routledge, February 10, 1999. Ma, Debin. The Great Silk Exchange: How the World Was Connected and Developed. CiteSeer, The College of Information Sciences and Technology, The Pennsylvania State University, 2019. Pederson, Neil. Pluvials, droughts, the Mongol Empire, and modern Mongolia. Amy E. Hessl, Nachin Baatarbileg, et al., Proceedings of the National Academy of Sciences of the United States of America, March 25, 2014. Perdue, Peter C. Boundaries, Maps, and Movement: Chinese, Russian, and Mongolian Empires in Early Modern Central Eurasia. Volume 20, 1998 - Issue 2, The International History Review, Informa UK Limited, December 1, 2010. Safavi-Abbasi, S. The fate of medical knowledge and the neurosciences during the time of Genghis Khan and the Mongolian Empire. Neurosurg Focus, Brasiliense LB, Workman RK, et al., National Center for Biotechnology Information, U.S. National Library of Medicine, 2007, Bethesda MD.

DNA fingerprinting Essay Example | Topics and Well Written Essays - 750 words

DNA fingerprinting - Essay Example It helps in identification of an identity with full confirmation (Brinton, K., & Lieberman, K).Scientists use the unique markers, match them up in order to form a permanent fingerprint. It is useful in obtaining the identification needs and it also helps in providing information in case of missing people. We can find out through the samples that they belong to one person, related people or non related people. There are various forms of DNA fingerprinting which includes Southern Blot, through which scientists analyze the genetic pattern which is a part of a person’s DNA. In it the isolation of DNA from rest of the cellular material is done followed by cutting the DNA into several pieces and then gel electrophoresis is done and finally the blotting of the DNA is done (National Health Museum). Another kind of fingerprinting includes Restriction fragment polymorphism which analyzes the lengths of the strands of DNA. Polymerase chain reaction was used in laboratories for hereditary authentication. Amplified fragment length polymorphism is also an important kind of fingerprinting. The most widely used kind of DNA fingerprinting is the short tandem repeat method which helps in extracting the DNA. ADVANTAGES AND APPLICATION OF DNA FINGERPRINTING: DNA fingerprinting helps in determining Paternity and maternity, as a person inherits the VNTRS from his mother and father that’s why it helps in finding biological parents. It also helps in finding personal identification. the fingerprints which are formed from the genetic bar codes helps in identifying individuals. It is very important in criminal suspects and criminal identifications. DNA material which is from blood, hair, skin cells and other genetic proofs are available at the crime scene. These DNA fingerprinting is thus helpful in finding the criminals, guilty people and the innocent people. DNA fingerprinting also helps in testing for the ethnicity. Overall the tests are very helpful in finding deceased people identification (Benefits & Limites of DNA Fingerprinting) It is a very helpful method in finding bodies and identifications of soldiers who are killed in wars. It also helps in finding inherited disorders in new born babies and prenatal babies. DISADVANTAGES OF DNA FINGERPRINTING: Fingerprinting process requires proper quality control methods and regulations along with proper standardization in order for it to be accepted universally. There are not many places and labs which can conduct the DNA fingerprinting process well, overall there are only few proper labs who can provide accurate results for DNA fingerprinting. The probability of DNA sequence of being similar is just one in 50 billion which is extremely low. There is also a problem of population genetics as the genetic inheritance are not distributed evenly and they are not the same overall across the human beings. There are few technical difficulties as well in DNA fingerprinting process, It required to be run on vario us samples and twice. There is another important disadvantage of threat of the results being used for privacy concerns. Complete confidentiality is required and the information should not be shared with anyone except the owner. REFERENCES: Benefits & Limites

English as a Foreign Language in the Saudi Schools Essay

English as a Foreign Language in the Saudi Schools - Essay Example With reference to its effect on student first language oral communication, the study concludes that this is an important issue worth investigation. In 2004, driven by its aims to improve education and cope with achievements in science and technology, the Saudi government decided to initiate a program to begin teaching English as a foreign language to students in the in sixth grade. It was an initial step toward its ultimate goal to teach English in all elementary grades. The resolution was possibly based on the belief that English is the language of the globalized world economies, and that young people would not only benefit from speaking the language but could learn it more easily at a younger age. The general consensus among experts is that younger minds absorb other languages easier than do adults. In the light of this, the paper attempts to measure attitudes of Saudi students in Brighton towards EFL. The paper also formulates recommendations on EFL in the Saudi elementary state schools and invites further discussion of and research into this issue. The following historical background frames the discussion. Since the country has never been colonized by a foreign power, the exact date of or the situational emergence of English in Saudi Arabia is unknown. However, some researchers claim that when oil was found in the 1930s, English emerged with the arrival of American oil companies and their employees. Later, the Saudi government took the initiative and officially introduced and approved the use of English in the country.  

Globalization Essay Example | Topics and Well Written Essays - 500 words - 3

Globalization - Essay Example With the decades or even centuries of other political views like communism, it is indeed a difficult task to educate a large group of people to adopt to a great change in their way of living so that the process is given the time to take its full effect and not to be hurried (Modelski 2007). Economic freedom could be the most important of the factors contributing to communist nations to consider being democratized and can be said to be the strongest driving force for a nation to undergo the process. Looking at democratic countries succeeding not only in their economy but also in their social affairs adds to the attraction to democratization as Modelski states as ‘winning wars sans the mass killings’. In addition, democracies work better. Where there is peace and order, without the fear of committing mistakes and getting punished, a person surely works better and this is true in democratic countries as opposed to communist countries. Modelski also considers the factor of d emocracy knowing how to cooperate a strong motivation for the drive to democratization. Taking the psychological side of it, people who are given the freedom to have their rest and improve their working conditions are more productive and consequently improve the economic situation of the nation they are in.

Ethical Business In The Minds Of Its Customers Commerce Essay

Ethical Business In The Minds Of Its Customers Commerce Essay This paper aims to answer the question Has McDonalds PLC achieved its objective of being seen as an ethical business in the mind of its customers? I chose McDonalds because it is one of the biggest food outlets in the world. Over the years, it has been criticised by costumers for being unhealthy and not environmental conscious. My investigation is based on a comparison of what McDonald claims to change and to work on against the counterclaims posed by the public. In order to fortify my claim, typical case studies of how McDonald has achieved being an ethical business in the eyes of the consumer were presented and analysed. They are: Analysis of the McDonalds Beef Fries Controversy and the McDonalds Happy Meal Challenge. Other research and enquiry was done to further analyse my investigation and they include: a primary research and a secondary research .A primary research was carried out in order to seek the opinion of the people in my local community about the state MacDonalds has reached as an ethical business. To further investigate on this, a secondary research was conducted using the companys sustainable card for the year 2011 in order to determine if McDonalds is environmentally sustainable. Results gotten from this were analysed and it was observed that 60% of the people who answered the questionnaire were not satisfied with McDonald being an ethical company due to certain reasons. The remaining 40% of people wer in support of MacDonalds being ethical. In conclusion, I realised that McDonald is really not as ethical as most allegations claim. With regards to this, suggestions regarding marketing strategies, and organisational structure were given under my recommendations. With these suggestions, McDonald can indeed reach a commendable level as an ethical business someday in the future. Word count: 295 Table of content Abstractà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..1 Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦3 Research Questionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 Investigationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦7 Bodyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦8 What is ethics?8 Organisational Structure of McDonalds10 Case Studies on McDonalds as an unethical business and Counterclaims by the company as being ethical12 Result Analysis16 Conclusion18 Recommendation..19 Bibliographyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦20 Appendix21 Introduction In 1937, McDonalds was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California. From the beginning, it was making about $200,000 per annum. However, in the 1940s the company began to implement self-service policies called the Speedee system where consumers serve themselves and this boosted their annual earnings. Initially, McDonalds was designed for mass production where people line up to collect their food. During this era, food prices were relatively low and the two brothers considered service and cleanliness as the paramount factors to the success of their business. With this growing in buisness, people started showing interest in this business and wanted to take it on as a franchise. A franchise is an agreement where a business (the franchisor) sells the right to other businesses (the franchisees) allowing them to sell products or to use them to sell products or use the companys name (Dave Hall, Rob Jones. 2004. P.50) This system failed because at this point the Donald brothers were very transparent in their business dealings. In addition, this franchises formed were not able to meet up with standards set by the parent organisation. This encouraged a lot of imitators that copied their business and the format it employed. However, in the early 1990s, McDonalds was facing problems due to changing customer preferences and increasing competition. Customers were becoming increasingly health conscious and they wanted to avoid red meat and fried food. They preferred to eat at other fast food outlets that offered discounts. (Anon. 2002) As at 21 may 2012,McDonalds was ranked by the Fortune magazine (Anon, 2012) as first company in the food services making him the worlds largest fast food chain, selling primarily hamburgers, chicken, French fries and carbonated drinks and more recently salads, fruit and carrot sticks. There are McDonalds restaurants in 120 countries and territories and they serve about 54 millions of customers each day. (Anon, 2006) Such a success implies a lot of responsibilities such as finding the right management style to keep the business running a good Human Resources management in order to have the best workforce to be able to deliver good services and to satisfy the consumers. The consumers are one of the most important elements for a businesss success so there opinion should be considered. Looking at McDonalds which operates in the food industry; it has to provide food that is in respect with consumers health, culture, taste, etcà ¢Ã¢â€š ¬Ã‚ ¦ This aspect of the business is called Ethics which is a system of moral principles, being in the business context we talk more of Business Ethics. Business ethics could be defined as the moral values that guide the way corporations or other business make decisions (Mark S. Putnam.2002). It is at this junction, my research question: Has McDonalds PLC achieved its objective of being seen as an ethical business in the mind of its customers? comes in. I might be a bit prejudiced in my judgement and answer to this question as I have been a big fan of McDonalds right from childhood. Consequently, I have employed other sources to aid my unbiased and objective analysis of this. Over the years, there have been a lot of cases and reports presenting McDonalds as an unethical business. The question here is; how true are all these allegations which are laid against this company? Are there other perspectives as to its credibility as an ethical business and what are preferable suggestions as to how McDonald can be more ethical, if indeed they are currently considered unethical in the minds of the consumers? All these are going to be analysed in my essay bringing to the limelight both sides of the coin and critically analysing various prominent case studies such as; The McDonalds Beef Fries Controversy, and McDonalds Happy Meal Challenge. With all this in mind, conclusions as to whether McDonalds has been an ethical business will be made and preferable suggestions given as to how to boost their image. McDonalds has to portray a good image to its customers and its employees; by offering a good quality of food. This essay aims to investigate the achievement of McDonald as an ethical business over the years as well as its loyalty lies i.e., its profit or the well-being of the community and the environment at large. The problem is that on various accounts, allegations have been laid against McDonalds as an unethical business. Many ethical issues are subjective and are difficult to enforce and easy to neglect that is why I have come up with the title of Has McDonalds PLC achieved its objective of being seen as an ethical business in the mind of its customers? Investigation With regards these allegations passed on McDonalds as to not achieving the standard as an ethical business, a primary research was conducted in the form if a questionaire This was done to find out peoples opinion on this subject matter i.e; whether they think they are ethical or not. I chose a stratified sample of public, because it makes the sample more representative of the whole group. The sample is divided into segments. I therefore chose a sample of 20 people aged from 17 and plus and all of them went to different locations in the world. The questionnaire was launched on Survey Monkey (Darrell, 2012), so that everybody could fill it, and I will make the results more general. As secondary research I looked at the McDonalds Sustainability scorecard and for the year 2010 and 2011 (refer appendix 1), to look at the goals that McDonalds has set to meet in terms of ethics. These goals could be included in the questionnaire for the customers to counter or to confirm their affirmation of being ethical. I also looked for different articles and point of view about McDonalds ethics which will be used to counter McDonalds opinion about its ethics. They are: Analysis of The McDonalds Beef Fries Controversy and the McDonalds Happy Meal Challenge. Body What is Ethics? The ethics of a business depends upon the values of its employees. The ethical stance of a business is likely to be determined by the values of senior managers, directors and other important stakeholders. It will also be influenced by codes of conduct which may operate in the industry. The term ethical is used to refer to businesses which explicitly recognise the importance of social responsibility and the need to consider its actions upon stakeholders. This has led to the rise of stakeholder concept. Some businesses now take into account the needs of employees, customers, suppliers and the local community as well as shareholders when making important business decisions. The benefits of this approach might include the following: If the needs of the McDonalds employees are taken into account which is usually a higher salary they may be more motivated, more productive, more loyal, more flexible and less likely to leave. However if McDonalds chooses to focus too much on shareholder needs might find it difficult to recruit high quality staff. If businesses have a higher regard for the local community they might win their support. For example, if the local community is consulted when expansions plans are announced, there may be less resistance to the construction of new buildings. Having their regard for the local community is also likely to improve the image of the company. In this case, McDonalds could consult the local communities about the food they serve and their origin, this will make less protestations and this will give McDonalds the image of an ethical business. If the needs of customers are satisfied more effectively there is likely to be an increase in business. For example, if McDonalds deal with complaints in a friendly and supportive manner, customers are more likely to return and spread the good word. One way of considering the impact of businesses upon society is to view all the groups affected by the behaviour of a business as a stakeholders. The stakeholders in the case of McDonalds are likely to include customers, employees, shareholders, suppliers, government and local communities. The following lines of my extended essay will mainly be the comparison and the analysis of some information collected from McDonalds which obviously would described itself to be an ethical against some articles found on the internet which contradicts the version of McDonalds of being ethical. While a business is considering its stakeholders, a problem could possible arise which is the ethical dilemma. Ethical dilemma is the moral decisions  that  have to be made when choices are equally unfavourable.  With McDonalds being so popular, they have to meet the demand of their patrons, but at the same time, think of ways to make more sales, cut costs, and basically maximize the profits of the firms.  During these processes, they face many ethical dilemmas concerning their consumers and competitors. Many Fast food restaurants serve foods that are unhealthy to a high fat content which is detrimental to the health of its loyal consumers. They are basic decisions that these fast-food restaurants like McDonalds have to make with regards to serving healthy food. Should they increase the cost of food served and provide healthy meals or serve deep-fries that can cause health hazards in the long run. Most fast-food restaurants tend to imitate menus of their competitors. For example, McDonalds started selling twisters also known as curly fries which was originally a product of AW. This food was very high in price at the expense of the consumers as it was unhealthy. This is unethical and these outlets should invest into Research and Development of new foods which would have the health of their consumers at heart rather than copying their competitors and exploiting their customers (Anon. 2008). In some cases, these Fast-food outlets tend to cut down the portions of food served. Many of McDonalds customers have noticed that the burgers are smaller (Anon,2008). Thus they are not satisfied after eating the food. The company increase the price of the food in order to meet the demands of the consumers. This will then make the consumers buy more in order to be satisfied. At this point, there is a question that comes in; Should McDonalds reduce the amount of food served at the same price in order to maintain their reputation of being honest or to increase the price to maintain their net profit and destroy the reputation as an unethical business? In order for these fast-food restaurants to be ethical, the decisions made could either be detrimental to them in terms of their profit margin although it would be to the benefit of the consumers. In this capitalist economy nowadays, which fast-food outlet is ready to suffer at the expense of their consumers? Organisational Structure of McDonalds To be able to answer if McDonalds is an ethical company in the mind of its customers I am going to look at the organisations structure of McDonalds. McDonalds Corporation franchises and operates McDonalds restaurants in the global restaurant industry. These restaurants serve menu at various price points providing value in 119 countries globally. This is due to the difference in currencies and of the consumer wealth due to the different GDP per capita of these countries as well as the varying exchange rate system. All restaurants are operated either by the Company or by franchisees, including conventional franchisees under franchise arrangements, and developmental licensees and foreign affiliated markets under license agreements (Anon, Unknown). McDonalds has a centralized organisational structure. It means that the decision making and the authority are in the hands of few persons in the McDonalds head office. The franchises around the world are dictated how to order, cook and prepare all the food from McDonalds headquarters. The headquarters also make decisions on the price at which the products have to be sold (Anon, 2012). Referring to their Global Sustainability Scorecard in the appendix 1, McDonalds claims to be an ethical business by giving back to the community and the environment by working with schools and local organisations, and by showing how it has improve his food and how it improved the working conditions at McDonalds. According to their scorecard, in the countries they operate they have been able to raise $ 170 million from all the countries through the McHappy Day (McDonald Corp. 2011) and $27 million from customer donations. I can actually say that McDonalds undertakes some actions for its community, but it does not actually say what they plan to do with the money they have raised and the reason why they raised money. McDonalds is undertaking actions to give itself an ethical image but it still uses the customers to collect funds instead of using a part of the huge profits it makes. However, it has included fruits and vegetables in its menu in their restaurants in North and South America and West Europe. This could probably mean that they are conscious that their food is healthy enough for their customers. But McDonalds could appear more ethical in the mind of its worldwide customers if it expands the new menu into the others restaurants in the world, since McDonalds has been accused by health campaigners in America and Europe of helping to cause an obesity epidemic. Case Studies on McDonalds as an unethical business as well as Counterclaims by the company as being ethical. While researching on the McDonalds ethics an article called McDonalds Beef Fries Controversy (Anon. 2002) was found where McDonalds was sued by Hindu activists in India because of the French fries that were falsely promoted to be 100% vegetarian, while there was some beef flavouring in it. This case could be classified as unethical, because McDonalds does not respect the religious values of Hindus, thus its social responsibility towards it customers is eluded. Social responsibility is the duty that a business owes those who are directly or indirectly affected by its activities. McDonalds headquarter makes most of decisions and the franchises follow the orders from the headquarters. This could lead to a problem as there might be bureaucracy and these franchises might not be honest. This affects the image of McDonald, since there is no control of what is being done in the others restaurant. Disadvantages such due to lack of centralised organisational structure could arise as there is no control of the subsidiaries. Thus, franchises have no power to make decisions without consulting the managers due to bureaucracy. McDonalds mission is to be the favourite family restaurant and it believes that this involves protecting the environment at a local and global level. McDonald strives to ensure that its operations today do not have a negative impact on the lives of the future generations. McDonalds goal is to achieve continuous environmental improvement so it complies with all current legislation and where possible, acts in anticipation of future environmental legislation McDonalds bases its environmental program around the hierarchy of Reduce, Reuse, and Recycle and are committed to continuous review, evaluation and improvement of its program. This includes targets and monitoring and reporting on progress towards meeting them. McDonalds business impacts on the environment through: -Sourcing agricultural products and other materials to serve and build its restaurants -The operation of its restaurants and administrative functions. McDonalds aim to address these impacts by: -Improving energy efficiency -Minimise impacts associated with odours, noise. Previously, there were most famous environmental issue. It was suggested that McDonalds had destroyed hundreds of acres of Brazilian rainforest to make way for large-scale cattle ranching. This not only removes a valuable natural resource, but also has an impact on global warming, as the rainforest is an essential mechanism for the absorption of Carbon Dioxide in the atmosphere. McDonalds also annually produces over a million tons of packaging used for just a few minutes before being discarded. Traditionally a number of ozone depleting gasses were used in polystyrene foam packaging. In the 21st century, McDonalds uses almost all recycled packaging. However, the company still faces criticism due to the amount of waste it produces. Each of McDonalds US restaurants produces 238 pounds of waste per day and each of its U.S. regional distribution centres disposes of another 900 pounds of waste per day'(Kevin Thompson. 2006). This is not only expensive to dispose of, but also difficult when considering that similar quantities of waste are being produced around the world. Aside from the pollution from factories where the food is produced, the unusable waste from nearly all the food they sell, and the massive amounts of power and energy that are required to keep all branches up and running, this corporation is destroying natural rain forests. McDonalds like to purchase their meat from privatised farms, which is not a problem in itself. The conflicts arise when these privatised farmlands are built on the land where a lush rainforest once resided. So not only is McDonalds polluting the air, but they are destroying a large part of what would help to keep clean it out. McDonalds has also been accused for internal ethical issues related to the working conditions and treatment of employees. McDonalds employs over 1 and a half million people worldwide, over half of them are under 21 years old. McDonalds has adopted age differentials between adult and younger workers, meaning that they pay most of their employees less than the normal adult minimum wage. For example, McDonalds pays some 16-year olds as little as $6.80 an hour. McDonalds employees also experience poor working conditions with discrimination, illegal working hours, and poor safety conditions (Kevin Thompson.2006). There is little that can be done about this due to the absence of trade unions, within McDonalds, to represent staff. If Milton Freemans theory of stakeholders is adopted, the needs and expectations of staff are just as important as those of customers. McDonalds employees are frequently underpaid for the amount of time that they work which often extends into illegal amounts of labour hours. The farmers from which they get their food are also generally underpaid for the amount of produce and meat which they sell to the corporation, particularly considering the cost that many of these farms have regarding the environment and health of the workers, therefore the buyer power of McDonalds constraints. Over the past 30 years McDonald has been mainly criticised over one thing: its food which is claimed to contribute to the increased-level of obesity in US and in the other developed countries. 1 in 5 adults are dangerously overweighting in the UK, while it was reported that 300,000 deaths a year in the U.S related to obesity. McDonalds has also been criticised for exploiting children with advertising, with the Happy Meals where there are toys, as well as colourful advertising campaigns and promotions in schools. The unhealthy diet of many children is contributed with these marketing tactics. Results analysis I observed that most people dont have a concise idea of what an ethical business is, thus 60% of them as shown in Fig 1 see it as unethical because they think that the food is unhealthy as it has too much fatty and oily food served and healthy food like salad are not served. The chart in Fig 2 follows up this analysis, as 50 % of people who answered this questionnaire think there are now more fruits an vegetable and the other 50% think otherwise. Results from here show that many people think that McDonald has not made a big effort to make the foods healthy as they only focus on the profit rather than the health of their customers. On the other hand, 75% of the respondents agree that, McDonalds sells food that come from sure suppliers. This is because they have read about this information in the different outlets they have been to. The other 25% think the opposite because they have seen unfit items like; human hair in fries, among others which has made them unhappy and discontent. Being more specific, I have noted that people have differents point of view on the environmental aspects of McDonalds restaurants. Looking at the diagram above, 75% of people think that most McDonalds restaurants are not ecological, because of the amount of energy that is used for the lightning, the heating, and for the different machines that are used in the food processing. They believe that they do not recycle the paper used to serve take-away food. This 75% account for people who visited McDonalds restaurants in Europe. With this questionaire, the opinions of various people where taken into consideration. However, there might have been some bias in judgement as people might like other fast-food restaurants like :Pizza Hut, Burger King, SubWay. This could have in one way affected the response given to qestions in the questionnaire. On the other hand, people given this quesstionqire might not have bee knowlegable enough as regsrd the definition and the hidden aspects of ethics. This could have led to misjudgement of Mc.Donalds as an ethical buisness. In addition, people who responded to the questionnaire have visited different oultets of Mc.Donalds, this would greatly influence their judgemnet as McDonlads is a franchise .Thus different standards might exist as they are managed by different individuals. The McDonalds in America might be different from that in theU.K , although they sell the same type of food, the managerial structure is not necessarily the sam as it is a franchise. Conclusion Looking at the analysis, made and the results gotten from the questionnaire, it can be assumed that McDonalds has failed to achieve its objective of being seen as an ethical business in the minds of its customers. Resources from the internet, journals and questionnaire have helped in examination of this question and conclusion. Articles such as ; Analysis of The McDonalds Beef Fries Controversy have shown that MacDonalds is an unethical business. In this article, McDonalds falsely marketed its fries made with beef flavouring to its Hindu customers without letting them know about the presence of beef seeing as they are vegetarians. Although, McDonalds pays their workers according to age, this often discriminatory as the duties in this outfit is not necessarily assigned according to age. This practice goes against the concept of an ideal ethical business. Through this analysis made in this essay, there is another question that could arise, which will to a deeper discussion and consistent thinking about business of nowadays, should be more carry about their stakeholders, or they should be thinking of making more profits. Recommendation Marketing Strategy Marketing Strategy could be defined as an  organizations  strategy  that combines all of its  marketing  goals  into one  comprehensive  plan. A good marketing strategy should be drawn from  market research  and focus on the right  product mix  in order to  achieve  the maximum  profit potential  and sustain the  business. The marketing strategy is the  foundation  of a  marketing plan (Anon. 2012). While investigating we found out that McDonalds have claimed to make some changes which were not known by the customers because it has not been advertised, thus customers have kept seeing McDonalds as an unhealthy and unethical business. On this point we could recommend to McDonalds show to its customers that it has improved his menu for example. To be more efficient they should also undertake questionnaires to customers to find out what they think about them. Organisational structure Most McDonalds restaurants are franchisees and from my investigation we found that it is problem in terms of communication. When the head quarter emits new ideas or new strategy, franchisees might not apply the idea of McDonalds headquarters; therefore the franchises could give an unethical image to the customers which are probably not the aim of the head quarter. So what McDonalds could do it to ask for report from the different McDonalds restaurants in other countries of the different changes they could have decided to do. This will help McDonalds to be more concerned and involved in what is happening in these other outlets around than world. Bibliography Anon. (Unknown).  McDonalds Corp. Full description.  Available: http://in.reuters.com/finance/stocks/companyProfile?symbol=MCD. Last accessed 31/10/12. Anon. (2002).  The McDonalds Beef Fries Controversy. 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(2012).  Our annual ranking of Americas largest corporations.  Available: http://money.cnn.com/magazines/fortune/fortune500/2012/snapshots/2262.html. Last accessed 04/12/12 Darrell Passigue. 2012.  Questionnaire.  Available: http://fr.surveymonkey.com/MySurvey_EditorFull.aspx?sm=lfUVEfNQzdOk5wMYi2Y5467mI8nrZsagIwRrzTGL_2B2o_3D_0A. Last accessed 04/12/2012. Dave Hall, Rob Jones,CarloRaffo. (2004). Business Organisations in the Private Sector. In: Ian Chambers and Dave Gray  Business Studies. p50. Kevin Thompson. (2006).  Ethical Criticism of McDonalds.  Available: http://voices.yahoo.com/ethical-criticism-mcdonalds-147813.html?cat=3. Last accessed 04/12/12. Mark S. Putnam. (2002).  Ethical Values for Business Success.  Available: http://www.globalethicsuniversity.com/articles/valuesforsuccess.htm. Last accessed 21 Nov. 2012. Marketing strategy definition.  Available: http://www.businessdictionary.com/definition/marketing-strategy.html. Last accessed 02/12/2012.